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Background
Bighorn Cellars, a Napa Valley winery, sells wine through multiple
distribution channels, including the Forbes Signature Wine Club. They
needed to lower costs and increase efficiency of their customized
on-line sales application and devise a way to market their wine through
their multiple marketing partner relationships.
Solution
We replaced the high-cost customized solution by partnering with Nexternal
to launch a new on-line wine store. This allowed Bighorn to support
and enhance their marketing relationships with large companies such
as Forbes and CB Richard Ellis, embark on new marketing campaigns
to attract new customers and maintain their own on-line store.
Results
- Significant cost reductions
We reduced the ongoing monthly expenses to maintain the on-line
store by over 80%.
- Improved brand
By providing a more robust store front (coupons, preferred customer,
etc) and an updated design that matches their exisitng product
branding.
- Improved productivity
By training Bighorn Cellars' marketing and operations staff, they
can add products, promote specials to specific customer types,
use digital coupons and integrate this application with the other
applications in their Ecosystem.
Technology
Windows Server 2003
Microsoft ASP
DHTML/JavaScript
Microsoft IIS
Nexternal - Order Management System
Authorize.net - Credit card authorization
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