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Background
Global Real Analytics (GRA)
provides real estate analysis products, publications and services
to the domestic and global real estate investment community. GRA also
acts as an advisor to the more than $1B Alliance Capital REIT. GRA
has been publishing US real estate analysis data and information for
25 years and now includes global markets. GRA needed a way for their
customers to access this data dynamically and make custom reports
on-line.
Solution
We devised a way to store reams of time sensitive data regarding real
estate, demographic and economic factors for 50+ metropolitan areas
in the US and Canada, aggregated into state totals, national totals,
and averages, for multiple property types. After partnering with a
charting software company we created a presentation layer that made
it easy for the investor or real estate analyst to analyze and predict
real estate values in order to make sound investment recommendations.
Dynamic Reporting produces line, bar and radar graphs on-line with
the latest quarterly and monthly data.
Results
- Competitive advantage
GRA is the first real estate analysis company that offers Dynamic
Reporting.
- Improved revenues
Dynamic Reporting has become a premium product that generates
additional revenues for GRA.
- Improve profits
We estimate that GRA recovered our professional development fees
one month after they began selling the Dynamic Reporting application.
Technology
Windows Server 2003
Microsoft ASP
DHTML/JavaScript
Microsoft IIS
Microsoft SQL Server
Chart FX for .NET
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