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AlexSystems’ Enhanced Search™, a pre-built rich Internet
application, offers online retailers the opportunity to dramatically
improve product search capabilities, including product presentation
and selection, as well as final purchase processes, while integrating
into your existing search ecosystem. Research shows that the average
retailer fails to covert fully 97% of their site shoppers into site
buyers.1 A key abandonment driver often cited is difficulty
in finding and comparing products.2
Key Benefits
- Single-page Web Experience
- Dynamically Display Search Results
- Compelling User Interface
- Utilizes Exsiting Search Ecosystem
Rapid ROI
Our analysis shows that for company with annual sales of $10M and
a typical abandonment rate of 97%, the cost of adding Enhanced Search
is paid off when the abandonment rate is reduced by just 0.02%. For
example, for an online provider with annual sales of $10M, gross profit
margins of 30%, and average orders of $100, 333 new orders will fully
pay for Enhanced Search. Everything above will be pure profit, making
an ROI much greater than 100% easily attainable.
Competitive Advantage
Reduce abandonment rates by improving product search, selection and
purchase processes.
Increase customer loyalty by offering an innovative, superior user
experience.
Increase time to market by rapidly introducing new searchable brands
and products to the site.
Lower product returns by increasing product knowledge prior to purchase.
1 Shop.org The State of Retailing Online 6.0 2003,
2 Vividence Customer Experience Rankings 2003
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